Selling to The New Elite PDF
By:Stephen KRAUS,Dr. Jim Taylor,Doug HARRISON,Chip BESIO
Published on 2011-02-09 by AMACOM
Based on unprecedented research, The New Elite took a behind-the-scenes look at America’s most powerful and influential class—what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers—based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton—Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers...and become rich themselves.
This Book was ranked at 20 by Google Books for keyword Motivational self help.
Book ID of Selling to The New Elite's Books is hL7g_MQKDXAC, Book which was written byStephen KRAUS,Dr. Jim Taylor,Doug HARRISON,Chip BESIOhave ETAG "3h632/YGBhY"
Book which was published by AMACOM since 2011-02-09 have ISBNs, ISBN 13 Code is 9780814416549 and ISBN 10 Code is 0814416543
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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